01
Maeliom Consulting
Positioning strategy and structure. The arm that decides what must change.
04 — Vision
Staying is harder than advising.
Maeliom came out of a simple observation: advice almost always stops at the moment the real work begins.
Where it comes from
A shift in the work, not a change of sign above the door.
Maeliom is the trading name under which MCEM SAS operates. It succeeds Studio MIKL, a consulting and production business whose work gradually moved: fewer standalone assignments, more sustained support.
That shift eventually made the old name inaccurate. A studio produces what it is asked for. What we do now more often means questioning the request itself, then staying long enough for the decision to take effect.
The word that best describes this work is transformation. Not “digital” transformation — the phrase reduces the subject to its tools. Transformation of the business itself: its positioning, its structure, the way it sells and organises itself.
What the change of name covers, and what it does not, is set out in Studio MIKL becomes Maeliom.
Manifesto
We do not deliver a service and leave. We stay — advice, development, and sometimes equity — until the transformation holds.
Mickaël Palermo Founder — Maeliom
What it changes
Five commitments, kept or not made.
They are not decorative: each one closes a door. That is precisely what makes them verifiable — and why we turn some work down.
- An honest diagnosis, even when it contradicts the original request
- One point of contact, from positioning through to going live
- Sustained support, not one-off interventions
- Digital treated as a lever, never as a starting point
- An equity commitment where the alignment justifies it
Structure
Three arms, one continuous thread.
The structure is not a commercial segmentation: it expresses a commitment that runs from diagnosis through to equity.
02
Maeliom Build
Product design and development. The arm that makes the decision concrete.
03
Maeliom Ventures
Equity stakes through service-for-equity. The arm that ties Maeliom to the outcome.
The founder
Mickaël Palermo — founder of Maeliom.
After INSEEC Business School, I finished my studies with an MSc in entrepreneurship at Stanford, in San Francisco, in 2016 — where I discovered Design Thinking. A method that has stayed with me since, because it taught me to test quickly and concretely what I often sense before I can explain it: a strong instinct for situations.
The years that followed, spent running strategic and digital marketing programmes inside companies, convinced me of one thing: what resists change most is almost never the tool. I founded Maeliom to work on what is hardest to move from the inside: positioning, and the organisation that follows from it.
The conviction that gives Maeliom its shape fits in one sentence: advice you do not carry through to execution yourself remains an opinion. That is why development is part of what we offer, and why taking equity is its logical conclusion.