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Perspectives

What we observe, and what we take from it.

Considered writing on business transformation — and, now and then, news from the firm.

Contents

Two registers, one standard.

The analyses take the time to follow an argument through. The business reports on what Maeliom does — without turning every signature into a press release.

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Analysis Local AI: running an LLM inside the business, without the cloud Running a language model on your own hardware has become realistic for a small business. It is neither a lab project nor a cure-all. Read Analysis ChatGPT and GDPR: governing the use of AI in the business Your teams already use AI. The question is no longer whether to allow it, but how to govern it — and a ban that cannot be enforced governs nothing. Read Analysis GEO or SEO: the dilemma does not exist, the trade-off does The two are not opposed — one is the groundwork for the other. What gets traded off is marginal effort: where to put the next day’s work. Read Analysis Sovereign cloud: what it really protects, and what it does not Hosting in France is not enough. What counts is the law the host is subject to — and that is the one thing a sales brochure does not show. Read Analysis Automating regulatory monitoring without losing the decision A chatbot improves one person’s work. Breaking down a process improves the work of the whole organisation. Read Analysis Private LLM and AI sovereignty: who sees your decisions go by? An assistant sees what you show it. A model that routes your processes sees everything that passes through them. Read Analysis The limits of AI: choosing your use cases well A gold medal at the mathematics olympiad, an analogue clock read correctly half the time. The right question is not “is AI ready?” but “ready for which task?”. Read Analysis The consultant who stops at the diagnosis leaves you the hard part A recommendation is not a result. Between the two sits implementation — and that is where most engagements stop. Read Analysis Digital sovereignty: what a small business can really control The subject is treated as a matter of state. Yet it is settled every week, in contracts signed by companies of twenty people. Read Analysis AI workflow: not every decision deserves an LLM Most steps in an automated process are switches. Handing them to a model built to write amounts to paying a writer to do the sorting. Read Analysis AI literacy: AI is not plateauing, your organisation is Almost every organisation surveyed says it has adopted AI. Almost none has deployed it at scale. The gap does not come from the tools. Read Analysis AI in small businesses: where to start without exposing your data Start with a measurable use, not with a tool. It is the only way to know, after a few weeks, whether AI is actually saving anything. Read Analysis IT master plan: the small-business version A small business’s master plan fits in a few pages, and it is reread every year. Beyond that, it describes a business that no longer exists. Read Guide What the AI Index 2026 says to smaller businesses Four hundred and twenty-five pages from Stanford, in English, centred on the United States. What matters for a smaller business fits in twenty minutes. Read Analysis An infrastructure audit starts with what nobody knows any more The first useful deliverable is not the list of weaknesses. It is the list of things nobody inside the company can answer any more. Read Analysis The real question is not who created it, but what it cost The industry has begun to answer the question of authorship. The question of effort remains wide open — and it is the more interesting of the two. Read Analysis Software stopped being the bottleneck. Judgement didn’t. AI does not destroy value. It moves it — out of the software layer and into written-down judgement, which almost nobody has taken the time to write down. Read Analysis The iPhone Duo keeps the same aspect ratio. Your site will break anyway. Apple deliberately kept a single aspect ratio across the folded and unfolded screens. The break is elsewhere — and it is harder to fix. Read Analysis IT audit for small businesses: what it covers, what it must produce A useful audit ends in decisions ranked by priority, not in a report that gets filed away. Everything else follows from that. Read Analysis Being cited by an AI is decided in the page, not in the tag You do not submit a site to ChatGPT. You write pages a machine can repeat without getting it wrong — which first requires knowing what you assert. Read Analysis AI accelerates a skill. It does not manufacture one. Delegating assumes you can judge what comes back. The question is therefore not whether to use AI, but from what point. Read Analysis AI and scientific research: why small models win A laboratory is asked to “do AI”, and it looks first at the largest models. It is often the smallest that wins, and it fits in-house. Read Analysis AI and jobs: who will train tomorrow’s seniors? The public debate pits job creation against job destruction. The signal in the data is finer, and more awkward: AI takes first the tasks through which people learn the trade. Read Analysis Digital accessibility is not just the French RGAA Most companies that believe themselves out of scope are reading the wrong text. The RGAA does not bind them; another one does. Read Analysis SaaSpocalypse: what Salesforce’s results and Agentforce do to the thesis The thesis announced the end of enterprise software in the face of AI. Four days later, the company it named first posts its best results and partners with the firm that was supposed to bury it. Read Analysis What AI makes you gain shows immediately. What it makes you lose does not. Productivity gains are measured by the quarter. Lost judgement is measured at the first incident where nobody is left to say the answer is wrong. Read Analysis GEO is not SEO with extra steps A generative engine does not rank pages: it writes an answer and cites its sources. You do not win a position there, you win a mention. Read Guide Getting noticed without spreading thin A smaller business setting out to “do digital” almost always starts with the most expensive and least decisive question: which channel. Read The business Studio MIKL becomes Maeliom The name changes because the work changed shape. Here is what that covers, and what it does not. Read Analysis AI usage charter: who is accountable when AI gets it wrong? The question never comes up before the incident. It comes up the day a wrong answer has gone out to a client, and nobody knows who should have checked it. Read Analysis IT asset management: the method before the tool The tool comes last. Asset management software installed on an incomplete inventory with no written rules only automates the disorder. Read Analysis Website redesign cost: what really makes the budget vary The gap between two quotes rarely lies in the design. It lies in scoping, content and migrating what exists — the three lines people read least. Read Analysis IT maintenance contracts: what you sign, and what you think you signed A maintenance contract describes effort. You think you are buying availability. The gap becomes apparent on the day something fails. Read Guide IT usage policy: what it must contain to be of any use A policy nobody reads protects nobody. To be of use, it must describe how the business actually works — and be enforceable against those it binds. Read Analysis GDPR Article 28: what a data processing contract must contain A supplier processing your data without a compliant written agreement exposes you. Not them. Read Guide Website specification: the method, an example, the template A specification describes the problem to solve, not the list of pages. That is what makes quotes comparable — and the project checkable on delivery. Read Analysis Website redesign: the steps for not losing your search rankings A poorly prepared redesign wipes out years of search rankings in one evening. A well-prepared one loses almost nothing — and the difference is made before the mock-up. Read Analysis A GDPR audit is not a legal audit Compliance is not settled in the paperwork but in what is actually done with data. An audit that looks only at the former reassures without protecting. Read Analysis The exit clause you will wish you had written An outsourcing contract is judged at the moment you want out of it. Rarely before. Read Analysis IT outsourcing does not transfer responsibility You delegate the doing. You never delegate the standard. The whole difference between IT outsourcing that holds and outsourcing that drifts sits in that sentence. Read Analysis IT audit: eighteen checkpoints, and who the report is actually for An IT audit that only an IT person can read has not done its job. Read Analysis The DPIA: whether it is required is the easy question Working out whether a data protection impact assessment is required takes an hour. Working out who runs it, and on what information, takes a great deal longer. Read Analysis IT strategy: three costed scenarios beat one inventory An IT roadmap that does not say what each option costs is not a plan. It is a wish list. Read Analysis Mapping is not inventorying An inventory lists the applications. A map says what depends on what. Only the second lets you decide anything. Read Analysis Website redesign: why most change nothing Sites get rebuilt to fix a problem the site never caused. Read Analysis Digital transformation does not exist There are only businesses that transform, and tools that follow. Read The business Maeliom Ventures acquires a stake in GenEvolutioN Maeliom Ventures takes part in the capital increase of GenEvolutioN, a company conducting toxicology and life-sciences studies. Read Analysis Speaking to several cultures means first knowing who you speak to Adapting a message to different audiences is positioning work before it is campaign work. Read Analysis Communicating a vague strategy well only spreads the vagueness Internal communication is a multiplier. What it multiplies depends entirely on what it is given to carry. Read Analysis Customer experience is not a digital project The pillars of customer experience describe an organisation long before they describe an interface. Read Analysis Email will not rescue an offer you cannot describe The returns on email marketing are real. They say nothing about the quality of what you send. Read Analysis A visual identity does not invent a positioning, it expresses one What makes an identity strong is not its execution but the decision it expresses. Read Analysis Prospecting without positioning is paying to be ignored Adding channels never compensates for an offer you cannot describe in one sentence. Read Analysis Online reviews are a symptom, not a lever You can work on your reviews. You cannot work for long against what produces them. Read

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